Rosen Shingle Creek Sales Team
Patty Herder - Associate Director of Midwest Sales
Patty is responsible for the major incentive houses and
automotive companies, where the amount of function space combined with
Rosen Shingle Creek's numerous amenities are the perfect mix for large
corporate groups.
Patty brings more than 28 years of hotel sales experience and relationships built throughout the hospitality industry along with an exceptional knowledge of the Orlando marketplace that will be instrumental in filling Rosen Shingle Creek. Patty's expertise in opening resorts is especially beneficial with Shingle Creek's September 9th opening.
Patty was involved in pre-opening sales for four Orlando-area properties including the Orlando Marriott World Center and the three onsite hotels at Universal Florida - Portofino Bay Hotel, Hard Rock Hotel and Royal Palm Resort. Patty spent 14 years at the Marriott World Center as Director of Corporate Sales. More recently, Patty spent the past seven years as Director of Resorts Sales with an emphasis in the incentive and pharmaceutical markets at the three Universal properties.
Patty graduated from Michigan State University in 1977 with a degree in Travel and Tourism Management (HRIM). She then immediately launched her career through the management training program with Hyatt Corporation in Indianapolis, which ultimately led her to Central Florida. She learned the basics during her four years at the Hyatt Orlando in both convention services and sales. Patty then spent over two years as Director of Sales with Image International, a convention planning and service company based in Orlando, which led her to the Orlando Marriott World Center and Universal Florida.
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